it's not active wear, its active fashion! Funky Diva is the brain child and passion of designer/dancer, Deborah Hendrix- who got her start in the women’s exercise clothes business by designing outfits for her fellow dancers. Deborah was working out at various dance and fitness studios around Hollywood when she discovered many of her friends were going to audition for Janet, J Lo and others in athletic wear. (and all looking alike!) When the girls did try to wear the street clothes that looked like what they’d be wearing when doing the gigs, they found them extremely difficult to move in. Deborah had danced all her life, in fact, she went to Europe on an exchange program after high school to study both dance and fashion design. The need for functional dance fashion that looked like streetwear was obvious and Funky diva was born.
Over the years, Deborah has honed her skills designing costumes and dance wear for girls all over the world. With the recent advent of the athleisure trend, Deborah decided to expand her business to include girls outside of the professional dance ranks. The main mission driving Deborah and Funky diva is to create apparel that is feminine /urban/street ....even sexy and yet allows girls to move like they are wearing athletic gear.